100 Percent

Active

Overview

100% is a brand specializing in protective gear and accessories for mountain biking, motocross, and off-road cycling. It focuses on goggles, helmets, gloves, and apparel designed for high-performance use in extreme sports. The brand holds a position in the action sports market, known for durable products used by professional riders.

History

Founded in 1982 by Action Sports Inc. in San Diego, California, initially to produce motocross goggles. Expanded into mountain bike eyewear and protective gear in the 1990s as off-road sports grew. Key milestones include product innovations like Racecraft goggles and Accuri helmet series, maintaining family-owned independence.

Product Lines

Product Line	Positioning	Price Range
Goggles (off-road eyewear)	high-performance protection for motocross and MTB	$50 - $200
Helmets (full-face and open-face)	safety gear for downhill and enduro riding	$150 - $500
Gloves (riding gloves)	grip and protection for trail and track	$25 - $60
Apparel (jerseys, pants)	breathable gear for motocross and MTB	$40 - $150
Accessories (bags, hydration)	functional add-ons for riders	$20 - $100

Manufacturing

Products are designed in the United States with manufacturing primarily outsourced to Asia, including facilities in Taiwan and China. Emphasis on quality control for impact-resistant materials in eyewear and helmets.

Notable Products

Accuri 2 Goggles - Modular motocross goggle with quick-change lens system.
Racecraft Pro Goggles - Premium MTB goggle with anti-fog and tear-off features.
Status Full Face Helmet - DH-certified helmet for extreme mountain biking.
Flight Helmet - Lightweight half-shell for trail and enduro use.
DND Gloves - Minimalist fingerless gloves for summer riding.

Reputation

Enthusiasts and pros value 100% for reliable optics and comfort in goggles during rough conditions, with strong durability in gloves and helmets. Criticisms include higher pricing compared to generic brands and occasional fit issues in smaller sizes. Overall perceived as a solid mid-to-premium choice in action sports gear.

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