Hobonichi

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Overview

Hobonichi is a Japanese brand under 1101 Co., Ltd., known for producing planners, particularly the Hobonichi Techo line described as a customizable 'Life Book.' It operates an online store selling planners alongside fashion, food, furniture, and kitchen items. The brand maintains digital services like Hobonichi ID for account management across platforms and a Japanese-language app for notifications and content.¹²⁴

History

Hobonichi operates under 1101 Co., Ltd., with the domain www.1101.com active since at least 2002 as per user-provided founding information. In July 2024, it launched Hobonichi ID to unify accounts across its store, app, and school services, replacing separate logins.² The Hobonichi Techo line includes ongoing releases, such as the 2026 edition.⁴⁷

Product Lines

Product Line	Positioning	Price Range
Hobonichi Techo	Customizable daily planners	$30 - $60
Hobonichi 5-Year Planner	Multi-year record-keeping planners	$25 - $50
Techo Accessories	Planners companion items	$10 - $40
Fashion Items	Apparel via online store	$20 - $100

Manufacturing

Manufacturing location not specified in available sources. Products sold through the official online store at www.1101.com/store.¹⁴

Notable Products

Hobonichi Techo - Planner available in multiple sizes and covers, marketed as a 'Life Book' for flexible use.
Hobonichi 5-Year Planner - A6 and A5 planners for tracking five years of records in one book.
Drawer Pouch - Accessory for organizing planner-related items.

Reputation

Hobonichi is recognized among planner enthusiasts for its versatile Techo designs and variety of covers and formats.⁴⁷ No specific enthusiast or professional reviews are detailed in sources. Criticisms or broader perceptions unavailable from provided results.

Sources (7)