361 Degrees
ActiveOverview
361 Degrees International Ltd. is a Chinese sportswear brand specializing in athletic footwear, apparel, and accessories. Headquartered in Xiamen, Fujian, it operates as a publicly listed company on the Hong Kong Stock Exchange with annual revenue exceeding CN¥8 billion as of 2023. The brand maintains a global distribution network across more than 60 countries and over 8,000 stores, positioning it among China's leading sportswear providers with a focus on performance-driven products.
History
Founded in 2003 in Xiamen, China, 361 Degrees began as a sportswear company emphasizing research, design, production, and sales of athletic goods. It listed on the Hong Kong Stock Exchange, enabling expansion into international markets. By 2023, the company reported revenues over CN¥8 billion, solidifying its status as a major player in the Chinese sportswear sector with a presence in over 60 countries.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Running Footwear | Performance running shoes | $80 - $200 |
| Basketball Shoes | Basketball performance sneakers | $100 - $180 |
| Athletic Apparel | Training and lifestyle clothing | $30 - $100 |
| Accessories | Sports bags and gear | $20 - $80 |
| Lifestyle Sneakers | Casual athletic footwear | $60 - $120 |
Manufacturing
361 Degrees maintains a strong in-house supply chain with manufacturing primarily in China. The company handles design, production, and sales internally, supporting its extensive product portfolio. Products incorporate technologies like carbon plates and recycled materials in select lines.
Notable Products
- 361 Degrees Race Shoe - Next-gen running shoe with carbon fiber upper and dynamic carbon plate for propulsion.
- Spire Series - High-performance running shoes tuned for speed and lightweight construction.
- Basketball Signature Shoes - Performance sneakers designed for basketball with enhanced cushioning.
- Training Apparel Line - Breathable clothing for athletic training and active lifestyles.
- Carbon Plate Runners - Road racing footwear featuring responsive carbon plate technology.
Reputation
361 Degrees is recognized among enthusiasts for offering value-driven performance sportswear, particularly in running and basketball categories, with competitive pricing compared to global brands. Professionals note its technological advancements like carbon plates but criticize limited visibility outside Asia and inconsistent quality in entry-level products. It holds a solid reputation in China as a domestic leader, though international perception lags behind established giants like Nike or Adidas.