Sindoh
ActiveOverview
Sindoh Co., Ltd. is a South Korean manufacturer of office equipment, including multifunction printers, copiers, fax machines, document feeders, sorters, and consumables like toners and drums. It produces 3D printers primarily for markets in the United States and Europe, while its 2D printers target Korea. Established in 1960 as Korea's first office automation company, Sindoh partnered with Ricoh and rebranded from Sindoricoh, operating as a publicly-traded entity listed on the Korean stock exchange.
History
Sindoh was founded in 1960 as Sindoh Trading Co., Ltd., marking it as Korea's first office automation professional company. In 1969, it changed its name to Sindoh Co., Ltd. after entering a partnership with Japanese corporation Ricoh, previously known as Sindoricoh. The company produced Korea's first copier, fax, and digital multifunction printer (MFP), expanding into 3D printers and maintaining a focus on office solutions.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Digital Color Multifunction Devices | Office color printing and copying | $500 - $5,000 |
| Digital Monochrome Multifunction Devices | High-volume black-and-white office use | $300 - $3,000 |
| 3D Printers | Professional desktop 3D printing | $1,000 - $4,000 |
| Automatic Document Feeders (ADFs) | Document scanning and copying accessory | $200 - $1,000 |
| Fax Machines | Office facsimile communication | $150 - $800 |
| Consumables (Toners & Drums) | Printer maintenance supplies | $50 - $300 |
Manufacturing
Sindoh manufactures its products in South Korea, with headquarters and production facilities based in Seoul. The company handles in-house production of multifunction devices, AD Fs, sorters, and consumables.
Notable Products
- OPTRA Printers - Brand-name printers distributed for office use.
- Digital MFPs - Color and monochrome multifunction devices for printing, copying, and scanning.
- A Series 3D Printers - Desktop 3D printers targeted at US and European markets.
- Automatic Document Feeders - Devices for efficient multi-page document processing.
- Fax Machines - Office fax equipment with integrated features.
Reputation
Sindoh is recognized among professionals for reliable office automation products, particularly in the Korean market, with strengths in multifunction devices and historical innovations like Korea's first copier and fax. Enthusiasts note its 3D printers for solid build quality in professional desktop applications, though limited global brand awareness outside Asia leads to less discussion compared to larger competitors. Criticisms include a narrower focus on enterprise rather than consumer segments, with some reports of average innovation in recent 3D models.