66°North

Overview

66°North is an Icelandic apparel brand founded in 1926, specializing in durable, weather-resistant clothing for harsh conditions, initially for fishermen and search and rescue teams.¹² It has expanded into outdoor and lifestyle apparel, emphasizing functionality, sustainability, and carbon-neutral operations while maintaining production primarily in Europe.²⁴

History

66°North was founded in 1926 by Hans Kristjánsson in Suðureyri, Iceland, initially as a repair service for fishermen's clothing due to limited supply in harsh North Atlantic conditions.²³⁵ In 1928, it began supplying Icelandic search and rescue teams, a relationship that continues today.¹² The company has operated its own factories since inception, growing over the past decade into a broader outdoor clothing producer while upholding values of durability and community protection.¹²

Product Lines

Manufacturing

66°North has operated its own factories since 1926, with the majority of production now in Europe.² Products are tested by mountaineers, outdoor professionals, and rescue team members before manufacturing under close supervision.²

Notable Products

• Fishermen's Oilskins - Original protective gear for North Atlantic fishing, emphasizing waterproof durability.
• Search and Rescue Jackets - Clothing supplied to Icelandic rescue teams for over 90 years, tested in extreme conditions.
• Winter Jackets - Insulated, breathable outerwear for cold, wet environments.
• Hiking Apparel - Versatile layers for multi-activity outdoor use.

Reputation

66°North is regarded by outdoor enthusiasts for its durable, high-performance clothing rooted in Icelandic heritage, particularly for extreme weather protection.¹² Professionals value its long-term supply to search and rescue operations and commitment to sustainability, including carbon offsetting and renewable energy use.²⁴ Some note its evolution from workwear to lifestyle apparel while maintaining quality focus.⁵