ACE
ActiveOverview
ACE is a Japanese manufacturer and wholesaler of bags and luggage, including travel bags, sports bags, business bags, fashion bags, suitcases, and travel goods. Established in 1940, it focuses on innovative, technologically superior products emphasizing performance, convenience, endurance, and functionality. The company operates with affiliate ACE Luggage Co., Ltd. and an overseas joint venture in Shanghai.
History
Business established on January 1st, 1940, as a wholesaler of bags. It has maintained operations for over 80 years, with a focus on producing high-quality bags. Key affiliates include ACE Luggage Co., Ltd., founded in 1960 for suitcase and bag manufacturing, and Shanghai West ACE Bags & Luggage Co., Ltd. as an overseas joint venture. Representative director is Hiroaki Morishita.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| TOKYO LABEL (Travel) | Trolley bags, backpacks, shoulder bags for travel | $150 - $800 |
| Business Bags | Bags and trolley bags for business trips | $200 - $1,000 |
| Travel Bags | General travel and sports bags | $100 - $600 |
| Fashion Bags | Stylish everyday and fashion-oriented bags | $80 - $400 |
| Suitcases | Durable luggage for transportation | $250 - $1,200 |
Manufacturing
Products are manufactured in Japan, with ACE Luggage Co., Ltd. operating a factory in Akabira City since 1960. An overseas joint venture, Shanghai West ACE Bags & Luggage Co., Ltd., supports production. The company emphasizes in-house advanced technology and experience for suitcases and bags.
Notable Products
- TOKYO LABEL Trolley Bags - Trolley bags designed for comfortable travel from home to destination.
- Business Trolley Bags - Trolley bags optimized for business trips and professional use.
- Travel Backpacks - Backpacks focused on performance and user-friendly functionality for travel.
- Sports Bags - Durable bags for sports and active lifestyles.
- Suitcases - Secure transportation tools utilizing advanced manufacturing technology.
Reputation
ACE is recognized among luggage enthusiasts for its long heritage since 1940 and commitment to innovative, high-quality bags with strong functionality. Professionals value its durability and Japanese craftsmanship, particularly in travel and business categories. Limited global visibility outside Japan may restrict broader awareness, with no major criticisms noted in available sources.