Adagio Teas
ActiveOverview
Adagio Teas is a family-owned specialty tea company founded in 1999, selling loose-leaf teas, tea blends, herbal infusions, and teaware primarily through e-commerce.21 It sources teas directly from farms, offers over 100 varieties including single-origin and flavored options, and enables custom blending by customers.42 The company expanded into coffee in 2021 and herbs/spices in 2022, operating from facilities in New Jersey, California, and the UK.24
History
Adagio Teas was founded in 1999 by Sofya Kreymerman and her sons Michael and Ilya Kreymerman from their basement in New Jersey.26 It launched an online store, moved to a 10,000-square-foot warehouse in Clifton in 2001, relocated to a 40,000-square-foot facility in Elmwood Park in 2016, and to an 80,000-square-foot site in East Rutherford in 2025.2 Key expansions include adding Lardera Coffee Roasters in 2021, launching Selefina for herbs and spices in 2022, and acquiring Teforia assets in 2024 for a smart tea infuser relaunch.2
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Loose Leaf Teas | Single-origin and estate teas | $2 - $50 per 100g |
| Flavored Tea Blends | Customizable flavored black and green teas | $5 - $40 per 100g |
| Herbal Infusions | Caffeine-free tisanes and rooibos | $3 - $35 per 100g |
| Pyramid Tea Bags | Convenient real leaf sachets | $5 - $25 per tin |
| Teaware | Brewing tools and accessories | $10 - $60 |
| Lardera Coffee | Imported single-origin coffee | $10 - $40 per bag |
| Selefina Herbs & Spices | Culinary herbs and spices | $5 - $30 |
Manufacturing
Adagio Teas sources loose-leaf teas and coffee directly from artisan farmers in origin countries such as China, India, and regions in Costa Rica, Peru, Colombia, and Ethiopia.724 Products are blended and packaged at company facilities in New Jersey, with additional operations in California and the UK; manufacturing is outsourced to farms with in-house processing.4
Notable Products
- IngenuiTEA Infuser - Self-filtering teapot that drains brewed tea via gravity without crushing leaves.
- realiTEA Tea Bags - Biodegradable pyramid bags containing whole loose leaves for optimal brewing.
- Teforia Smart Infuser - Automated tea brewer with acquired technology, relaunched in 2024.
- Tea Advent Calendar - Annual seasonal calendar with daily tea samples.
- Custom Tea Blends - Customer-designed blends shared via online tools.
Reputation
Adagio Teas receives high customer satisfaction ratings on platforms like BizRate and Epinions, and was noted by Consumer Union for trustworthy practices.13 Enthusiasts praise its fresh, high-quality teas, innovative accessories like IngenuiTEA, and customization options.42 Some note higher pricing compared to mass-market brands, though justified by direct sourcing and variety.4
Sources (7)
- https://rocketreach.co/adagio-teas-profile_b5c86b79f42e3513
- https://en.wikipedia.org/wiki/Adagio_Teas
- https://www.zoominfo.com/c/adagio-teas/607485
- https://www.fulfillrite.com/blog/25-years-profitable-michael-cramer-built-adagio-teas/
- https://find-and-update.company-information.service.gov.uk/company/FC028209
- https://www.adagio.com/pages/our_story.html
- https://www.adagio.com