Adventures with Sarah
ActiveOverview
Adventures with Sarah is a small, female-owned boutique travel company offering curated multi-day tours and travel planning services. It specializes in elevated, unique experiences in destinations including Italy, Morocco, Thailand, Egypt, Jordan, Eastern Europe, and the Balkans, designed by local experts. The company runs 30-40 tours annually, positioning itself as an affordable alternative to standard tours through personalized itineraries based on guide expertise and guest feedback.
History
Founded in autumn 2018 by Sarah Murdoch in collaboration with Andrew Villone during tours in Croatia, Italy, and Slovenia. Sarah Murdoch, with 25 years of experience as a tour guide and travel journalist—initially with Rick Steves and later independently—established the company from her global network of travel friends. It has grown to operate 30-40 tours per year, expanding beyond her Italy specialty to worldwide destinations.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Italy Tours | In-depth cultural exploration | $2,500 - $5,000 |
| Balkans Tours | Off-the-beaten-path Eastern Europe | $3,000 - $4,500 |
| Morocco Tours | Authentic North African adventures | $2,800 - $4,200 |
| Thailand Tours | Southeast Asian cultural immersion | $3,200 - $5,500 |
| Egypt & Jordan Tours | Historical Middle East journeys | $3,500 - $6,000 |
Manufacturing
As a service-based travel company, Adventures with Sarah does not manufacture physical products. Tours are organized and led by expert local guides in destination countries, with itineraries curated centrally by the founding team.
Notable Products
- Croatia, Italy, Slovenia Tour - Foundational multi-country tour from company origins in 2018.
- Morocco Journey - Curated exploration using local expert knowledge.
- Thailand Cultural Tour - Personalized itinerary based on guest feedback.
- Egypt and Jordan Adventure - Historical sites tour with expert guides.
- Balkans Discovery - Eastern Europe off-beaten-path experience.
Reputation
Perceived as a niche provider of high-value, personalized small-group tours by travel enthusiasts, praised for local expertise and affordability over mass tourism. Professionals note its boutique scale and female-led operation as strengths for authentic experiences. Limited scale may restrict availability, with feedback centered on guide quality and itinerary uniqueness.