Airblaster
ActiveOverview
Airblaster is a Portland, Oregon-based company specializing in snowboarding apparel and accessories, including outerwear, base layers, and goggles. Founded in 2002, it focuses on functional products designed by snowboarders for the sport, with notable items like Ninja Suits becoming industry standards.
History
Airblaster was founded in 2002 in pro snowboarder Travis Parker's basement by Parker, Jesse Grandoski, and Paul Miller.14 The company has remained independently owned and grown to produce outerwear, Ninja Suits, and accessories for snowboarding.13 It introduced affordable goggles during a period of rising prices and established its base layer as a snowboard community staple.4
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Outerwear (jackets and pants) | Snowboarding technical shells | $200 - $600 |
| Ninja Suits (base layers) | Full-body long underwear | $100 - $200 |
| Freedom Suits (one-piece ski suits) | All-mountain coverage | $400 - $700 |
| Headwear | Beanies and neckwear | $30 - $60 |
| Streetwear | Casual off-mountain apparel | $50 - $150 |
| Accessories (goggles) | Affordable eyewear | $80 - $150 |
Manufacturing
Products are designed in Portland, Oregon, by snowboarders, with manufacturing likely outsourced given the company's small size and apparel industry norms.23
Notable Products
- Ninja Suit - Base layer long underwear that has become a standard in the snowboard community.
- Freedom Suit - One-piece ski suit for full coverage in winter sports.
- Wingman Jacket - Technical outerwear jacket focused on snowboarding performance.
- Goggles - Affordable eyewear released when prices were high.
Reputation
Airblaster is respected in the snowboarding industry for its fun-oriented, rider-designed products and innovations like affordable goggles and Ninja Suits.45 Enthusiasts value its authentic, less corporate approach and consistent growth despite small size.15 It maintains a strong reputation among professionals for functionality and community resonance.34