AITO

Overview

AITO is a Chinese electric vehicle marque launched in 2021 by Seres Group and marketed by Chongqing AITO Auto Sales Co., Ltd.² The brand operates under Huawei's Harmony Intelligent Mobility Alliance (HIMA), where Huawei leads product design and supplies key components including powertrain, ADAS solutions, and vehicle software, while Seres handles manufacturing and after-sales service.² AITO has established itself as a premium new energy vehicle brand in China's luxury automotive segment, with vehicles featuring Huawei's autonomous driving systems and HarmonyOS operating system.² The brand achieved significant market recognition, becoming the only Chinese automaker ranked among the world's top 10 luxury automotive brands according to Brand Finance's 2026 ranking, with a brand value of USD 3.45 billion.³

History

AITO was established in 2021 as the first brand under Huawei's Harmony Intelligent Mobility Alliance collaboration model.² Initially, Seres was responsible for the entire vehicle lifecycle including research, development, manufacturing, and after-sales service, while Huawei focused on product definition and development.² Starting in 2023, Huawei expanded its involvement to handle after-sales services and deliveries alongside Seres, with both companies engaged in joint quality control and marketing.² By 2025, AITO became the best-selling Chinese luxury brand in the domestic market and surpassed 1 million cumulative deliveries in just 46 months.³

Product Lines

Manufacturing

AITO vehicles are manufactured by Seres Group at facilities in China.² Seres handles the complete manufacturing process and after-sales service, while Huawei supplies critical components including powertrain systems, ADAS solutions, and vehicle software.² Both companies collaborate on quality control and joint manufacturing oversight.²

Notable Products

• AITO M9 - Flagship luxury sedan featuring advanced autonomous driving capabilities and HarmonyOS integration, maintained leadership in the 500,000+ RMB price segment.
• AITO M8 - Mid-range luxury electric sedan combining Huawei's autonomous driving technology with premium interior design.
• AITO M7 - Entry-level luxury electric vehicle designed to expand AITO's market reach in the premium segment.

Reputation

AITO is recognized as a leading premium new energy vehicle brand in China with strong market performance and rapid growth trajectory.³ The brand benefits from Huawei's technological expertise in autonomous driving and software integration, positioning it as an innovator in intelligent mobility.² AITO has achieved high customer satisfaction metrics, posting a Brand Strength Index of 77.8, the highest among Chinese automotive brands.³ However, as a relatively new entrant to the global luxury automotive market, the brand's long-term reputation outside China remains to be established.