Alé Cycling

Overview

Alé Cycling is an Italian cycling apparel brand launched in 2013 by parent company APG to sell directly to consumers after decades of contract manufacturing for pro teams and other brands. It specializes in technical cycling kit including road, triathlon, mountain biking, and custom apparel for teams and clubs. The brand offers products across budgets with features like recycled fabrics in its Green range and advanced lines like R-EV1.¹²³

History

APG, Alé Cycling's parent, began manufacturing cycling apparel in 1986, producing kits for pro teams like Discovery, Motorola, and Tour de France yellow jerseys, as well as for brands like Nike. In 2013, APG launched the Alé brand from its factory in Castel d'Ario, Italy, to offer its expertise directly to cyclists. The company has expanded into custom kit for 9000 clubs/teams and introduced sustainable options like the Green range.¹²³

Product Lines

Manufacturing

Alé Cycling manufactures in its own factory in Castel d'Ario, Italy, producing around 2500 units daily or 75,000 monthly. It handles in-house design and production, including custom orders for pro teams and clubs.²³

Notable Products

• R-EV1 Collection - Benchmark line with advanced technologies and fabrics.
• Tour de France Yellow Jerseys - Custom-made for winners by parent APG.
• Team Custom Kits - Kits for WorldTour teams and 9000 clubs.
• Green Range Apparel - Clothing from 92% recycled fabrics.
• Discovery/Motorola Kits - Historical pro team apparel manufactured by APG.

Reputation

Alé is recognized for high-quality, competitively priced kit comparable to Castelli and Sportful, with strong heritage in pro-level manufacturing. Enthusiasts appreciate its bold designs, custom options, and technical performance, though it remains less known outside custom circles. Professionals value its reliability for teams, with some criticism for niche visibility despite production scale.²³