Alias
ActiveOverview
Alias is an Italian furniture brand founded in 1979, specializing in seating, tables, and outdoor products for residential, contract, and office environments. It focuses on technological lightness, versatility, and innovation through collaborations with designers, maintaining a minimal expressive style distributed via around 1000 stores in 50 countries.13
History
Alias was founded in 1979 in Italy with the aim to produce advanced, unusual, and avant-garde furniture that stands out through experimental characteristics.1 The brand has built a reputation for pioneering designer collaborations, resulting in enduring furniture designs.2 In recent years, it announced a new identity called 'Something Else,' accompanied by a rebrand, new creative team, and updated website.125
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Seating Collection | Versatile chairs and stools for indoor use | $500 - $2,500 |
| Tables and Desks | Minimalist desks for office and home | $800 - $3,000 |
| Outdoor Furniture | Lightweight pieces for exterior spaces | $400 - $2,000 |
| Upholstery Line | Contract-grade sofas and loungers | $1,000 - $4,000 |
Manufacturing
Products are made in Italy, with the company located in Grumello del Monte near Bergamo. Emphasis is placed on high-quality materials and attention to detail in production.3
Notable Products
- Iconic Chairs - Avant-garde seating from designer collaborations known for technological lightness.
- Outdoor Tables - Versatile minimal-style tables for contemporary living environments.
- Contract Sofas - Upholstered pieces designed for professional and residential contract use.
Reputation
Alias is recognized among design professionals for its pioneering collaborations and enduring Made in Italy furniture that blends innovation with minimalism.24 It holds a consolidated position in Italian design, valued for quality export across continents.34 Recent rebranding to 'Something Else' signals a shift toward a fresh creative direction.1