Alohas

Overview

ALOHAS is a Spanish footwear brand specializing in espadrilles and seasonal shoes, designed in Barcelona and produced on-demand to reduce overproduction. It positions itself in the sustainable fashion market through an on-demand model and artisan craftsmanship, available via retailers like Moda Operandi, Zalando, and El Corte Inglés.¹²

History

Founded in 2015 in Honolulu, Hawaii by CEO Alejandro Porras, inspired by the popularity of Menorcan Avarcas sandals among locals.¹ The brand relocated design operations to Barcelona, Spain, focusing on modern twists on traditional espadrilles.² It expanded from summer footwear to fall/winter collections, clothing, accessories, and handbags, achieving €45 million turnover in 2025.¹⁴

Product Lines

Manufacturing

Shoes are designed in Barcelona and mostly crafted by local artisans in nearby Spanish production facilities.¹² Production follows an on-demand model to minimize overproduction.¹⁵

Notable Products

• Avarcas-inspired Sandals - Simplified Menorcan-style sandals that sparked the brand's founding in Hawaii.
• Espadrilles - Core product line with avant-garde updates on the quintessential Spanish summer shoe.
• Fall/Winter Shoes - Developed expansions for year-round wear, designed for varied weather.
• Handbag Collection - Debut accessories line launched amid 2025 growth.

Reputation

ALOHAS is recognized by fashion enthusiasts for its sustainable on-demand production and collaborations on Instagram, contributing to strong online presence and growth to €45 million turnover.¹⁴ Professionals note its strategic retail positioning in premium multi-brand platforms across continents.¹ Some view its evolution from niche espadrilles to broader lines as ambitious, though details on long-term quality consistency are limited in available data.