Amplid
ActiveOverview
Amplid GmbH manufactures snowboards, splitboards, and related gear focused on all-mountain, powder, and backcountry riding. The company emphasizes research and development, innovative materials, sustainable practices, and backcountry safety. It positions itself as a niche brand prioritizing product performance over marketing, founded by former professional snowboarder Peter Bauer.12346
History
Amplid was co-founded in 2004 by Peter Bauer, a former professional snowboarder with a 20-year career including multiple European and World Championships, and Anian Thrainer after Bauer left Burton. The company has prioritized investment in R&D, molds, and new materials over marketing to create high-performance boards. It celebrated its 20th anniversary in 2024 and 21st in 2025, maintaining independence in the competitive snowboard industry.237
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| All-Mountain Snowboards | Versatile freestyle and freeride performance | $600 - $900 |
| Powder Snowboards | Optimized for deep snow flotation | $650 - $950 |
| Backcountry Splitboards | Touring and off-piste exploration | $800 - $1,100 |
| Millenium Splitboards | Lightweight backcountry touring | $900 - $1,200 |
Manufacturing
Amplid GmbH handles design and innovation in-house in Germany, with a focus on custom molds and experimental materials through their R&D process. Manufacturing details for final production are not specified, but the company emphasizes technical expertise and quality control.35
Notable Products
- Millenium Splitboard - Lightweight splitboard for backcountry touring with innovative construction.
- FreeRando Splitboard - Versatile backcountry splitboard emphasizing safety and performance.
- Cache Powderboard - Directional powder snowboard for deep snow riding.
- Line Pro Splitboard - High-performance splitboard used by pros for touring.
Reputation
Amplid is regarded by snowboard enthusiasts and professionals for superior ride quality, innovative technologies, and durability due to heavy R&D investment. It earns praise for eco-responsibility and backcountry focus, distinguishing it from marketing-heavy competitors. Some note its niche appeal limits broader recognition in a trend-driven industry.13
Sources (8)
- https://www.zoominfo.com/c/amplid-gmbh/9048563
- https://www.amplid.com/blog/20-years-of-amplid-a-legacy-of-innovation-and-passion
- https://whitelines.com/snowboard-culture/scene/interviews/making-rd-rad-how-amplid-snowboards-carved-out-their-niche.html
- https://www.amplid.com/info/imprint/
- https://www.amplid.com/company/the-rnd-journey/
- https://www.amplid.com/company/
- https://www.amplid.com/company/peter-bauer/
- https://www.amplid.com