Anonimo

Active

Country: Italy (IT)
Founded: 1997
HQ: Neuchâtel, Switzerland
Employees: ~20
Parent: Independent, owned by a group of private investors since 2013

Indexes

Watches

Overview

Anonimo is an Italian-Swiss watch brand founded in 1997 in Florence, Italy, known for professional diving watches that combine Italian design with Swiss-made movements. It gained recognition among divers, particularly the Italian C.N.S., for models with screw-in crown locking systems and water resistance exceeding 1000 meters. Since relocating headquarters to Switzerland in 2013, it complies with Swiss Made standards while maintaining Florentine case manufacturing traditions.

History

Anonimo was founded in 1997 in Florence by Federico Massacesi, incorporating craftsmen from Officine Panerai after its acquisition and relocation by Richemont. The brand focused on diver's watches, launching the Millemetri in 1997 and the Militare in 2001 with a patented crown system. In 2013, it was acquired by private investors, moved headquarters to Switzerland, and restructured collections to meet Swiss Made criteria.

Product Lines

Product Line	Positioning	Price Range
Militare (emblematic line)	Professional military-inspired watches	$3,000 - $8,000
Nautilo (diver's collection)	Sporty and functional divers	$4,000 - $10,000
Epurato (urban collection)	Casual urban elegance	$2,500 - $6,000

Manufacturing

Watches are assembled in Switzerland using Swiss movements to meet Swiss Made standards. Bronze cases are manufactured in Florence, Italy, by craftsmen with expertise since 1939. Other components emphasize durable materials like stainless steel and DLC steel.

Notable Products

Millemetri - First collector's timepiece launched in 1997, showcased at Vicenzaoro with high water resistance.
Militare - 2001 model with patented crown locking system for military use, vintage-styled.
Nautilo - Core diver's line with expressive, sporty design and over 1000m water resistance.
Bronze Nautilo - Features zinc-enriched marine bronze cases, pioneered by the brand.

Reputation

Enthusiasts appreciate Anonimo for its cult following from early Florence-era divers and the unique Italian-Swiss fusion, particularly bronze cases and professional specs. Professionals note its solid construction and historical ties to Panerai craftsmen as strengths. Criticisms include its relatively short history and multiple ownership changes, though the 2013 rebirth has stabilized its independent trajectory.

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