Apotheke Candles

Overview

APOTHEKE is a luxury home fragrance brand founded in 2011 that specializes in handmade candles, soaps, reed diffusers, and personal care products. The brand positions itself around the philosophy that scent can transform everyday moments, emphasizing simplicity as the ultimate expression of luxury. Known for its Brooklyn roots and commitment to ethical manufacturing with sustainably sourced ingredients, APOTHEKE has grown from a kitchen-based operation into a recognized player in the luxury fragrance market.

History

APOTHEKE was founded in 2011 by Chrissy Fichtl and her husband Sebastian Picasso, beginning with sourcing essential oils directly from farms. In 2012, the company opened its own factory in Brooklyn, New York, establishing in-house manufacturing capabilities. By May 2021, a decade after founding, APOTHEKE relocated to a 16,000 square foot facility in Red Hook, Brooklyn, with plans for a flagship retail store. The company has maintained its handmade production approach while expanding its product portfolio and distribution channels.

Product Lines

Manufacturing

APOTHEKE manufactures all products in-house at its Brooklyn facility, maintaining handmade production methods for candles and soaps. The company sources ingredients sustainably and emphasizes ethical manufacturing processes. All candles are hand-poured in Brooklyn, reflecting the brand's commitment to quality control and local production.

Notable Products

• Classic Hand-Poured Candles - Signature scented candles hand-poured in Brooklyn with thoughtfully blended fragrances
• Handmade Bar Soaps - Artisanal soaps crafted from essential oils sourced directly from farms
• Reed Diffusers - Continuous ambient fragrance products for home spaces
• APOTHEKE Studio Candle Pouring Classes - Interactive experiences allowing customers to create custom candles from 50+ fragrance oils
• Body Lotion & Personal Care Line - Fragrance-infused skincare products extending the brand's scent philosophy

Reputation

APOTHEKE is perceived as a quality-focused luxury brand with strong emphasis on craftsmanship and sustainability. The brand has built loyalty among consumers seeking artisanal, handmade home fragrance products with ethical sourcing practices. The company is recognized for its commitment to environmental responsibility and community partnerships through nonprofit donations. Some market positioning emphasizes the premium pricing relative to mass-market candle brands, though this aligns with the luxury positioning and handmade production methods.