Armitron

Overview

Armitron is a watch brand producing analog, digital, and smartwatches for men and women, including models with fitness tracking and health monitoring features. It operates in the affordable fashion watch segment, offering quartz and automatic movements with details like diamonds and Swarovski crystals. The brand is the official watch of the New York Yankees and manufactures for fashion labels such as Anne Klein and Nine West.

History

Armitron was founded in 1975 by Eugen Gluck, a Holocaust survivor and immigrant, under the E. Gluck Corporation established in 1956. It gained prominence in the 1970s by pioneering affordable LED digital watches with five functions. The company has since expanded to quartz and automatic timepieces while maintaining U.S. headquarters in Little Neck, New York.

Product Lines

Manufacturing

Armitron designs watches in the United States at its Little Neck, New York headquarters. Manufacturing is likely outsourced to facilities overseas, as is common for mid-price quartz watch brands, though specific locations are not disclosed.

Notable Products

• LED Digital Watches - Early 1970s models with hour, minute, second, day, and date functions that popularized affordable digitals.
• New York Yankees Official Watch - Licensed timepiece series tied to MLB team sponsorship.
• Diamond Collection Watches - Quartz models featuring genuine diamonds for women.
• Swarovski Crystal Watches - Fashion watches with crystal accents on dials and bezels.
• Chronograph Sport Watches - Analog models with stopwatch functions for men.

Reputation

Armitron is viewed as a reliable provider of budget-friendly fashion watches, valued for accessible styling and features like crystals or team licensing among casual buyers. Watch enthusiasts regard it as mass-market with basic quartz movements, lacking high-end finishing or complications. It holds a niche for nostalgic digital watches but faces competition from tech-focused brands like Fitbit in smart features.