Arnette

Overview

Arnette is a California-based eyewear brand specializing in sunglasses, founded in 1992 and targeting young consumers with an active, relaxed lifestyle rooted in surf, skate, and street-style cultures.¹²⁴ Acquired by Luxottica in 1999, it positions itself as an affordable, authentic option for millennials and Gen Z, emphasizing inclusivity and shifting from niche sports to mainstream urban fashion.²⁴⁵

History

Arnette was founded in 1992 by Greg Arnett in a garage in Orange County, California, after leaving Oakley, with initial designs like Black Dog and Raven inspired by surf culture.²³ Sold to Bausch & Lomb in 1996 for nearly $100 million, it was acquired by Luxottica in 1999.²³⁴ The brand evolved from surf and skate roots to street-style, relaunching with segments like Casual Urban and Free Spirit while maintaining ties to active lifestyles.¹²⁴

Product Lines

Manufacturing

Products incorporate bio-based materials from renewable sources.⁵ Manufacturing details are not specified; as part of EssilorLuxottica, production is likely outsourced to facilities managed by the parent group.

Notable Products

• Black Dog - Early iconic model popular among surfers and skiers.
• Raven - Wrap-around dual lens style that established brand recognition in surf shops.
• Catfish - Classic style from rise in popularity era for action sports.
• Threat - Iconic design worn by athletes during brand expansion.

Reputation

Arnette is perceived by enthusiasts as authentic to youth counter-culture with strong heritage in surf and skate, transitioning successfully to street-style for younger demographics.¹²⁴ Professionals note its affordability and iconic early models like Raven, though some past operational shifts like layoffs drew criticism.³ It maintains a laid-back, inclusive image aligned with brands like Vans.²