arth
ActiveOverview
Arth is a Japanese hat brand that merges art and hat design, drawing inspiration from the jackalope, a mythical North American creature featuring antlered rabbit imagery as its logo. It produces premium hats with urban street style for men and women, emphasizing Japanese craftsmanship, and operates a retail presence in New York City's SoHo district.13
History
Arth originated as a Japanese brand, with its name formed as a portmanteau of 'art' and 'hat,' centered on the philosophy of 'Try something new on your head.' It established a U.S. outpost in SoHo, New York, at 75 W Houston St, as indicated by business records around 2015.13 The brand maintains Japanese roots alongside international retail locations including Tokyo, Kanagawa, and Osaka.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Arth Premium Hats (urban street style) | Streetwear-inspired headwear | $150 - $500 |
| Castano Hats | Carried premium line | $100 - $400 |
| Kaorinomori Hats | Carried Japanese line | $120 - $450 |
| Milsa Hats | Carried accessory line | $90 - $350 |
| Override Hats | Carried urban line | $130 - $480 |
Manufacturing
Products are designed under Japanese authentic hat craftsmanship techniques.14
Notable Products
- Jackalope Logo Hats - Iconic antlered rabbit emblem featured on core hat designs.
- TRIO展 Collection - Exhibition-inspired hats showcasing brand designs.
- Urban Street Caps - Premium men's and women's hats with street style.
- Custom Art Hats - Hats blending artistic elements and traditional craftsmanship.
Reputation
Arth is viewed as an ultra-cool Japanese import by New York street fashion enthusiasts, praised for its simple fusion of art and premium urban hats.3 Professionals note its reliance on Japanese manufacturing for quality, though limited recent media coverage suggests niche market presence.1 It carries select other brands, broadening appeal in SoHo retail.