ASA Selection

Overview

ASA Selection produces modern ceramic tableware and home accessories for kitchen, dining, and living areas, emphasizing clear shapes, colors, and purist design. Present in over 80 countries with more than 2,400 products, it has received design awards including iF DESIGN AWARD, Red Dot Design Award, and German Design Award.¹²³⁴⁷

History

Founded in 1976 in Höhr-Grenzhausen, Germany, by designer Yvonne Schubkegel.⁴⁷ It operates as a second-generation family business.²⁴ The brand has expanded to over 80 countries and earned multiple design awards for its innovative and sustainable methods.²³⁴

Product Lines

Manufacturing

Products are handmade in Portugal by a second-generation family business.² ASA Selection, based in Germany, oversees design and production focused on innovative and sustainable methods.²

Notable Products

• Ceramic Tableware Sets - Stylish dinner plates and bowls in purist designs.
• Kitchen Jars - Functional storage with modern shapes.
• Vases and Decor - Home accessories combining simplicity and poetry.
• Serving Platters - Everyday elegant ceramic platters.

Reputation

ASA Selection enjoys an excellent reputation among design enthusiasts for its unconventional, trend-aware collections and simple shape language.¹ Professionals recognize its multiple design awards and presence in 80 countries as indicators of quality in modern tableware.³⁴ Products are noted for handmade craftsmanship in Portugal.²