Ascher Racing

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Overview

Ascher Racing is a sim racing hardware brand specializing in high-end steering wheels, wheel hubs, dashboards, pedals, and accessories.¹² It produces precision-engineered products, including collaborations like McLaren-inspired wheels for the Artura range.⁵⁷

History

Ascher Racing was founded around 2018 in Austria, focusing on professional sim racing equipment.¹³ Key milestones include the release of the YOUR Ultimate customizable sim racing wheel inspired by the McLaren Artura Ultimate.⁷ The brand maintains partnerships, such as with McLaren via Renvale and integrations with software like Daniel Newman Racing profiles.⁵⁶

Product Lines

Product Line	Positioning	Price Range
Steering Wheels	precision-engineered sim racing wheels	$500 - $2,000
Wheel Hubs	compatible mounting hubs	$200 - $600
Dashboards (4" & 5")	CNC aluminum display units	$300 - $800
Pedals	high-end pedal sets	$400 - $1,200

Manufacturing

Products feature high-grade CNC-machined aluminum cases, indicating precision in-house or specialized manufacturing in Europe.⁴ Specific locations are not detailed, but the brand emphasizes professional-grade engineering consistent with Austrian origins.¹³

Notable Products

YOUR Ultimate - Fully customizable sim racing wheel inspired by McLaren Artura Ultimate with personalization options.⁷
Artura McLaren - McLaren Artura range sim racing wheel developed in collaboration with Renvale.⁵⁶
Ascher Racing Dashboards - 4-inch and 5-inch CNC aluminum dashboards for telemetry display.⁴

Reputation

Ascher Racing is recognized among sim racers for high-end, precision hardware compatible with advanced software profiles used by professionals.¹⁶ Enthusiasts value its McLaren collaborations and customizable options, though limited reviews suggest it's niche within the sim racing community.¹⁸

Sources (8)