Asetek SimSports

Overview

Asetek SimSports is the sim racing division of Asetek, a Danish company known for inventing the all-in-one liquid cooler for PC gaming and expanding into sim racing hardware in 2021²³. It offers direct drive wheelbases, steering wheels, pedals, and accessories across three tiers: La Prima, Forte, and Invicta, targeting entry-level to high-end sim racers²⁶. The brand leverages Asetek's mechatronics expertise for hydraulic pedals and immersive equipment, with operations in Denmark, China, Taiwan, and the US³⁴.

History

Asetek was founded in 2000 in Denmark as a PC cooling innovator, going public in 2013 and expanding into data centers²³. In 2021, it launched the SimSports sub-brand with the high-end Invicta hydraulic pedals, later adding wheel bases, wheels, accessories, cockpits, and Xbox-compatible gear¹². The SimSports brand rebranded to Asetek Racing around 2023¹.

Product Lines

Manufacturing

Asetek designs and manufactures its gaming hardware, including SimSports products, with headquarters in Denmark and operations in China, Taiwan, and the United States³⁴. Production leverages in-house mechatronics capabilities from its liquid cooling heritage³.

Notable Products

• Invicta Pedals - High-end hydraulic pedals that debuted the SimSports line in 2021
• La Prima Bundle - Entry-level direct drive wheelbase, Formula wheel, and two-pedal set at ~12Nm peak
• Forte Bundle - Mid-tier direct drive bundle with wheelbase, wheel, and pedals
• Pagani Huayra R Pedals - Officially licensed hypercar-styled pedals priced around $900

Reputation

Asetek SimSports is recognized for high-quality direct drive wheels, wheelbases, and hydraulic pedals, competing effectively in a crowded market due to strong build quality and performance⁵⁶. Enthusiasts praise the Invicta pedals and tiered bundles for immersion, though some note higher pricing compared to rivals like Logitech⁵. The brand benefits from Asetek's engineering reputation but is still building long-term sim racing presence¹⁵.