Asplund

Overview

Asplund is a Swedish design company founded in 1990 that treats furniture as objects of art, operating a gallery, store, and collection of high-end furniture, carpets, and interiors. It collaborates with Swedish and international designers like Tom Dixon and Jasper Morrison, emphasizing aesthetics, function, quality, and sustainable production in Sweden. The brand maintains a hybrid gallery-shop model in Stockholm and launched a kitchen line in 2014.²³⁴⁵

History

Asplund was founded in 1990 by brothers Michael Asplund, an art dealer, and Thomas Asplund, a former banker, initially as Asplund Gallery to exhibit furniture as fine art. The company expanded into furniture production and design, becoming a leading Swedish design firm with international collaborations. In 2014, it launched ASPLUND KÖK with kitchen series Land by Johannes Norlander and Plain by Stina Sandwall.²³⁴

Product Lines

Manufacturing

The majority of Asplund's furniture and a large proportion of accessories are manufactured in Sweden. Kitchens are produced in Sweden on demand. Production emphasizes local quality and traditions.²³

Notable Products

• Land Kitchen - Kitchen series designed by Johannes Norlander, launched in 2014.
• Plain Kitchen - Kitchen series designed by Stina Sandwall, launched in 2014.
• Asplund Desks - Desks exemplifying furniture as art objects.
• Gallery Carpets - High-end carpets aligning with artistic design ethos.

Reputation

Asplund is perceived by design professionals as a cutting-edge Swedish brand blending art, function, and international collaboration while upholding local manufacturing traditions. Enthusiasts value its innovative approach and quality, though its high-end positioning limits accessibility. The Stockholm store is recognized as a global design attraction.²³⁴