Athleta
ActiveOverview
Athleta is a women's activewear brand offering performance apparel designed for activities including yoga, running, training, swimming, hiking, and athleisure. Founded in 1998, it operates over 250 stores in the US and Canada and sells online. A Gap Inc. subsidiary and certified B Corporation, it focuses on products developed by women athletes with inclusive sizing and technical features.
History
Athleta was founded in 1998 in Petaluma, California, by Scott Kerslake and Jennifer Jerde as a performance activewear brand for women. In 2008, Gap Inc. acquired it from Blue Highways Holdings for $150 million when it had $40 million in sales and 250 employees. The brand grew to $750 million in revenue, expanded to over 250 stores, and launched Athleta Girl in 2016.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Yoga Collection | performance yoga apparel | $50 - $150 |
| Training Gear | high-intensity workout clothing | $60 - $160 |
| Running Line | technical running apparel | $70 - $170 |
| Swimwear | active swim and surf styles | $60 - $140 |
| Athleisure | versatile everyday activewear | $50 - $130 |
| Athleta Girl | youth performance activewear | $40 - $100 |
Manufacturing
Athleta outsources manufacturing to global suppliers, primarily in Asia, consistent with Gap Inc.'s supply chain practices. Specific factory locations are not publicly detailed. Products emphasize technical fabrics and performance features developed in collaboration with athletes.
Notable Products
- Elation Seamless Leggings - Seamless construction for yoga and training with moisture-wicking fabric.
- Salutation Stash Pocket Legging - High-waisted leggings with pockets for storage during workouts.
- Powervita Hoodie - Lightweight hoodie for training and recovery with ventilation.
- Under-the-Sea Swimsuit - One-piece swimsuit designed for active swimming and surfing.
- Momentum Seamless Bra - Medium-support sports bra for high-impact activities.
Reputation
Athleta is regarded by enthusiasts for its women-focused fit, inclusive sizing up to 3X, and durable performance fabrics tailored to female anatomy. Professionals note its strong growth within Gap Inc. and B Corp status for social commitments. Some criticism exists over pricing in the premium segment and occasional quality inconsistencies compared to direct competitors like Lululemon.