Atlas Packs

Active

Overview

Atlas Packs produces camera backpacks designed for hiking, travel, and adventure photography, featuring a patented Origami Camera Core that adjusts storage for camera gear and personal items without separate inserts. The brand targets photographers needing versatile, durable packs for outdoor use, with models like Athlete and Adventure receiving recognition from National Geographic, Outside Magazine, and Carryology Awards. Over 10,000 units sold worldwide with a lifetime guarantee.²³⁵

History

Atlas Packs originated from David Tedesco's frustration with gear storage during a 2012-2015 Everest trek, leading to the invention of the patented Origami Camera Core after testing dozens of designs. Development began as a black-box project with small batches, culminating in the first production run of 300 packs in 2016, sold exclusively to trade via trade shows, Instagram, and PayPal. In 2018, atlaspacks.com launched with GEN1 Athlete and Adventure Packs; approximately 5,500 units sold by 2022. GEN2 versions released in 2022 after further R&D and field testing.²³

Product Lines

Product Line	Positioning	Price Range
Athlete Pack (20-40L camera backpack)	compact versatile pack for travel and day hikes	$250 - $400
Adventure Pack (35-60L expandable backpack)	large capacity for expeditions and big lenses	$350 - $500

Manufacturing

Products are designed and manufactured in small batches in Phoenix/Scottsdale, Arizona, with a history of in-house R&D, field testing, and production runs starting from 300 units. Early sales involved direct trade show distribution.¹²³

Notable Products

Athlete Pack - 20-40L backpack praised by National Geographic as one of the best for travelers and Ski Magazine for skiers; GEN1 in 2018, GEN2 in 2022.
Adventure Pack - Expandable 35-60L pack fitting 200-600mm lenses with body; accommodates mountaineering and camera gear.
Origami Camera Core - Patented adjustable system that expands/contracts camera storage by up to one-third without ICUs.

Reputation

Enthusiasts and professionals praise Atlas Packs for innovative adjustability via the Origami Core, durability in rugged outdoor conditions, and versatility for mixed camera/personal gear, earning awards from Carryology, National Geographic, and Outside Magazine. Users highlight positive field performance on hikes, travel, and expeditions, with strong customer loyalty evidenced by over 10,000 sales and repeat purchases. Some note limited product line to two main models.²³⁵⁸

Sources (8)