August McGregor

Overview

August McGregor is a menswear brand offering suits, shirts, and accessories inspired by Conor McGregor's style. It targets fans of MMA and boxing with premium yet accessible tailoring that blends luxury and streetwear elements. The brand leverages McGregor's fame and direct-to-consumer sales via its website to reach a global audience in combat sports and fashion.

History

August McGregor was co-founded by UFC fighter Conor McGregor and tailor David August Heil, launching in January 2018. The brand debuted with an e-commerce site built on BigCommerce in three weeks ahead of McGregor's fight against Khabib Nurmagomedov. It has released multiple product drops, including Drop 2 in February following the initial launch, while McGregor expanded his portfolio with ventures like Proper No. Twelve whiskey.

Product Lines

Manufacturing

Products are designed in collaboration with tailor David August Heil. Manufacturing details are not publicly specified, but the brand emphasizes high-quality materials consistent with premium suiting.

Notable Products

• Signature Suit - Core offering playing off McGregor's fight-night style, priced $500-$1,200.
• Dress Shirts - Tailored shirts in various fits for formal and semi-formal wear.
• Tie Collection - Accessories including ties and pocket squares matching suit lines.

Reputation

Enthusiasts in MMA and fashion communities appreciate the brand's hip styles and quality materials, often citing it as a way to emulate McGregor's look. Professionals note its rapid launch and direct sales success tied to McGregor's persona. Criticisms focus on its reliance on celebrity endorsement over independent design innovation.