Aura Frames

Overview

Aura Frames produces digital picture frames and a companion app for remote photo sharing via WiFi. The company targets the smart displays market, emphasizing privacy-focused features like metadata-based facial recognition and computer vision for photo clustering. It has sold nearly 1 million frames and reached close to 3 million app users as of late 2022, with frames displaying 1 billion pictures daily across devices.¹⁴

History

Aura Frames was founded in 2016 by early Twitter employees. By late 2022, it had sold 997,000 frames, reached nearly 3 million app users, and raised $26 million in debt and equity funding led by Lago Innovation Fund to expand manufacturing and development.¹ The company achieved 100% year-on-year growth for at least three years leading to 2022, with its Carver model becoming the top seller at $149.¹ Sales continued into 2025, generating $1.1 million in revenue in April 2025 alone.²

Product Lines

Manufacturing

Products are manufactured through outsourced partners, with $26 million raised in 2022 specifically to boost production capacity.¹ No details on specific manufacturing locations are available from sources.

Notable Products

• Aura Carver - 10-inch digital frame, top seller priced at $149, supports app-based photo sharing.
• Aura Mason - Digital frame with luxury wood finish for home decor integration.
• Aura Walden - Large-format digital frame for expansive photo displays.
• Aura App - Companion app for uploading and sharing photos to frames, nearing 3 million users.

Reputation

Aura Frames holds a 4.1 out of 5 rating on Glassdoor from 17 reviews, indicating positive employee perceptions of the workplace.⁵ Customers and analysts note strong growth and network effects from multi-user photo sharing, with nearly 1 million frames sold by 2022.¹ Limited public data exists on enthusiast or professional reviews beyond sales performance in the living room decor category.²