AUTOart
ActiveOverview
AUTOart is a Hong Kong-based manufacturer of diecast scale model cars established in 1998. The brand specializes in highly detailed, precision-engineered scale models across multiple scales, with particular prominence in 1:18 scale models where it claims the largest range with over 2,000 items developed. AUTOart models are positioned as premium collectibles rather than toys, featuring authentic details, high-quality materials, and meticulous craftsmanship that appeal to serious collectors and automotive enthusiasts worldwide.
History
AUTOart was established in 1998 with the vision of creating highly detailed and accurate scale model automobiles. The company was originally owned by Gateway Global Ltd., which was based in Costa Mesa, California, before transitioning to its current ownership structure under Gateway Autoart Ltd. and distribution through AA Collection Ltd. Over its history, AUTOart has produced more than 45 different car marques across nine different scales, gaining recognition for its commitment to quality and precision in the diecast model market.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| 1:18 Scale Models | Premium detailed collectibles | $150 - $1,800 |
| Classic Cars Collection | Iconic automobiles from different eras | $200 - $1,500 |
| Supercars Collection | High-performance sports cars | $300 - $2,000 |
| Motorsport Legends | Racing and competition vehicles | $250 - $1,800 |
| Signature Editions | Limited edition premium models | $400 - $2,500 |
| Slot Racing Models | Functional racing models | $100 - $800 |
| Lifestyle Products | Automotive-themed accessories and collectibles | $50 - $500 |
Manufacturing
AUTOart products are manufactured by Gateway Autoart Ltd. and distributed globally through AA Collection Ltd. The company produces diecast models with attention to detail including felt and real leather interiors on select models. Manufacturing specifics regarding in-house versus outsourced production are not publicly detailed in available sources.
Notable Products
- 1:18 Scale Diecast Models - Highly detailed replicas capturing original vehicle features with exceptional precision and high-quality materials
- Aston Martin Vanquish - Premium scale model exemplifying AUTOart's detailed craftsmanship and authenticity
- Gran Turismo Models - Licensed scale models based on the Gran Turismo video game franchise
- Limited Edition Signature Models - Exclusive collectible models celebrating automotive excellence with premium finishes
- Slot Racing Models - Functional diecast cars designed for slot racing enthusiasts
Reputation
AUTOart is recognized among collectors as a producer of high-quality, detailed scale models with strong commitment to authenticity and craftsmanship. The brand has earned trust and admiration for its precision engineering and use of premium materials, positioning its models as serious collectibles rather than toys. Models are noted as expensive and highly sought after, with significant collector value. The brand faces competition from other premium manufacturers like Kyosho but maintains a strong reputation for 1:18 scale model excellence.
Sources (7)
- https://en.wikipedia.org/wiki/AUTOart
- https://www.hobbydb.com/marketplaces/hobbydb/subjects/autoart-brand
- https://us.autoartmodels.com/m_about.php
- https://www.mydiecastcars.com/1-18-autoart-models-a-collectors-guide/
- http://autoartmodels.com
- https://autoartmodels.de/about/
- https://diecast-models.fandom.com/wiki/AUTOart