Autofiber

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Overview

Autofiber develops, designs, and distributes microfiber cleaning products primarily for car care and detailing, targeting professionals and enthusiasts.¹² The family-run business focuses on high-quality products with creative designs developed through partnerships with Asian factories, serving automotive, janitorial, hospital, and sports industries.¹

History

Dan Rammelkamp discovered microfiber in 1995/96 and recognized its potential for the auto industry.¹ In 2001, his son Ian started selling microfiber towels online via eBay and websites like Autofiber.com.¹ In 2005, Dan, Ian, and Barbara Rammelkamp formed a California S-Corporation to expand into wholesale distribution and product design.¹

Product Lines

Product Line	Positioning	Price Range
Cleaning Towels	professional-grade microfiber absorbency	$10 - $50
Polishing Cloths	unique detailing designs	$15 - $60
Detailing Applicators	problem-solving tools	$8 - $30
Wholesale Microfiber Packs	bulk for commercial use	$100 - $500

Manufacturing

Products are developed through partnerships with factories in Asia, focusing on high-quality materials and custom designs based on industry feedback.¹

Notable Products

Autofiber Premium Towels - High-absorption microfiber towels tested by professional detailers.
Miracle Cloth Series - Original microfiber products introduced for revolutionary cleaning.
Detailing Mops - Specialized tools for large surface auto cleaning.
Polishing Bonnets - Microfiber attachments for machine polishing.

Reputation

Autofiber is valued by car care businesses and customers for microfiber products that exceed standard quality.⁸ Professionals recognize the brand for over 20 years of experience in designing industry-specific solutions.¹ It serves as a premium brand under Super Detail, with focus on wholesale and retail improvements.⁴

Sources (8)