Avery

Overview

Avery Products Corporation manufactures self-adhesive labels, labeling software, binders, dividers, and office supplies. It targets small businesses, home offices, and consumers with blank label sheets, custom printed labels, and school supplies. The company operates as the Office and Consumer Products division of CCL Industries, sold by Avery Dennison in 2013.

History

Founded in 1935 by Ray Stanton Avery with the invention of the first self-adhesive label and a $100 loan. Incorporated as Avery Adhesive Label Corporation in 1946, underwent name changes, and merged with Dennison Manufacturing in 1990 to form Avery Dennison. In 2013, its Office and Consumer Products division was acquired by CCL Industries Inc. and renamed Avery Products Corporation.

Product Lines

Manufacturing

Products are manufactured in state-of-the-art facilities across 40 countries as part of CCL Industries' global network of 168 sites. Specific manufacturing details for Avery branded items are not disclosed, but the parent company handles production for labels, packaging, and office supplies.

Notable Products

• Self-Adhesive Labels - Invented in 1935, available in sheets for inkjet and laser printers.
• Avery Binders - Durable ring binders sold in retail packs for office and school use.
• Avery Dividers - Tabbed dividers for notebooks and binders.
• Avery Design & Print Software - Free online and desktop software for label design.
• WePrint Custom Labels - Professionally printed custom labels, cards, and tags.

Reputation

Avery is recognized by office professionals and consumers for reliable self-adhesive labels and user-friendly design software. It holds a strong position in the printable label market due to its historical innovation. Some users note higher costs compared to generic alternatives, but praise the quality and compatibility with standard printers.