Avon Tyres

Acquired

Overview

Avon Tyres is a tire manufacturer with a heritage dating back to 1885, producing tires for motorcycles, cars, vans, and trailers. The company operates as part of Nova Motorsport UK following its acquisition in 2023. Avon maintains a presence in the performance and specialty tire market, leveraging historical expertise in both automotive and motorcycle tire production.

History

Founded in 1885 as Avon Mill, a clothing mill along the River Avon in England, the company transitioned to rubber production and became The Avon India Rubber Company Limited in Melksham. Avon began marketing pneumatic bicycle tires in 1900 and expanded to automobile tires by 1906. In 1997, the Avon Tyres division was sold to Cooper Tire & Rubber Company. The company was subsequently acquired by Nova Motorsport UK, a private company formed in August 2023, which has continued tire manufacturing operations.

Product Lines

Product Line	Positioning	Price Range
Motorcycle Tires	Performance and street motorcycle applications	$150 - $400
Car Tires	Standard automotive passenger vehicle tires	$80 - $300
Van and Trailer Tires	Commercial and utility vehicle applications	$120 - $500
Racing Tires	Competition and track-focused performance	$200 - $800

Manufacturing

Avon's Melksham plant in Wiltshire, United Kingdom serves as the primary manufacturing facility. The plant underwent closure of its motorcycle tire production center at the end of 2023 but continues operations under Nova Motorsport UK ownership. Manufacturing utilizes molds and equipment acquired during the transition.

Notable Products

Avon Motorcycle Street Tires - Performance-oriented tires for street and sport motorcycles
Avon Car Tires - All-season and performance tires for passenger vehicles
Avon Racing Tires - Competition-grade tires for motorsport applications
Avon Van Tires - Durable tires designed for commercial and utility vehicles

Reputation

Avon Tyres maintains recognition as a heritage tire brand with over a century of manufacturing experience. The brand is respected in motorcycle and specialty tire segments for historical performance credentials. However, the company has faced challenges requiring modernization and investment, leading to operational changes and the 2023 acquisition by Nova Motorsport UK, which signals a transition period for the brand's future direction.

Sources (7)