Aztech Mountain
ActiveOverview
Aztech Mountain produces performance outerwear and apparel for men and women, focused on skiing and off-mountain use. It targets individuals who split time between locations like Aspen and New York, emphasizing gear for fitness and sports enthusiasts. The brand stocks in luxury retailers such as Barney’s New York, Harrods, and Lane Crawford.1
History
Aztech Mountain was co-founded in 2013 by Heifara Rutgers and David Roth.12 Rutgers, with prior experience at Marc Jacobs and LVMH, launched the brand targeting high-performance men's gear.1 In 2015, Olympic skier Bode Miller discovered the brand and became Chief Innovation Officer and co-owner.2 The company expanded distribution to luxury department stores.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Technical Outerwear | High-performance ski jackets | $500 - $1,200 |
| Off-Mountain Outerwear | Versatile lifestyle jackets | $400 - $900 |
| Lifestyle Pieces | Casual shirts and fleeces | $150 - $400 |
Manufacturing
Technical outerwear is produced in Slovakia, off-mountain outerwear in Italy, and lifestyle pieces including shirts, fleeces, and sweaters in China.3 Down is sourced from France, Hungary, and China, with a policy against force-feeding or live-plucking and full traceability.3
Notable Products
- Aztech Ski Jackets - Technical outerwear made in Slovakia for high-performance skiing.
- Off-Mountain Jackets - Italian-made jackets for post-ski use.
- Performance Shirts - Lifestyle shirts produced in China for everyday wear.
Reputation
Aztech Mountain is recognized among ski enthusiasts for blending high-style performance gear suitable for Aspen-New York lifestyles.1 Partnerships with Bode Miller enhance its credibility in technical innovation.2 It maintains stock in luxury stores, indicating acceptance by upscale retailers.1