B2B Online Europe 2026

Overview

B2B Online Europe is an annual conference organized by Worldwide Business Research, focused on B2B eCommerce, digital marketing, and customer experience for European manufacturers and distributors. Launched in 2017, it has grown from 100 to over 500 attendees from more than 250 companies. The event features sessions on AI integration, digital transformation, omnichannel commerce, and customer-centric design, targeting heads of digital, eCommerce, marketing, sales, and customer experience.

History

B2B Online Europe was launched in 2017 by Worldwide Business Research to convene professionals in B2B eCommerce, digital marketing, and customer experience. It has expanded over nine years to become the largest specialist event in the region for B2B marketing and eCommerce leaders in Europe. The 2026 edition is scheduled for December 2-3 at Maritim proArte Hotel Berlin.

Product Lines

Manufacturing

As an events organizer, B2B Online Europe does not manufacture physical products; content and logistics are produced in-house by Worldwide Business Research teams based in the UK, with events hosted at partner venues in Europe.

Notable Products

• B2B Online Europe 2026 - Two-day conference in Berlin on AI, digital transformation, and omnichannel B2B commerce.
• Event Playbook - Digital guide with AI innovation insights and strategies for B2B brands.
• Sponsors & Exhibitors Program - Platform connecting PIM, tech, and service providers with B2B attendees.

Reputation

B2B Online Europe is recognized by B2B professionals as a key European forum for practical insights on eCommerce and digital strategies, valued for its targeted audience of manufacturer and distributor leaders. It receives praise for growth and relevance but faces typical event critiques on content depth and sponsor influence.