B3 Cricket

Overview

B3 Cricket is a UK-based manufacturer of cricket equipment, primarily known for English willow cricket bats. It operates in the niche sports goods market under SIC code 32300, offering customizable bats launched via an online specification platform in 2012. The brand maintains a factory in Nottinghamshire and serves club and individual cricketers through direct sales.¹²³⁴

History

B3 Cricket was launched in October 2012 as a platform for customizing cricket bats. The associated company, B3 Cricket (International) Limited, was incorporated on 1 May 2014. Its registered office has moved within Nottingham, from Stapleford (NG9 8AA) to Newstead House, Pelham Road (NG5 1AP) in March 2025, with factory operations at Mancor House, Bolsover Street, Hucknall (NG15 7TY).¹²³⁴

Product Lines

Manufacturing

Products are manufactured at the B3 Cricket factory in Hucknall, Nottingham (Mancor House, Bolsover St, NG15 7TY), focusing on English willow cricket bats. The company handles production in-house as a sports goods manufacturer. Factory visits are available for individuals and clubs.¹³

Notable Products

• B3 Custom English Willow Bat - Fully customizable cleft selection and profile for player specs.
• B3 Factory Grade 1 Bat - Premium English willow bat from in-house production.
• B3 Junior Series Bat - Scaled-down willow bats for young players.
• B3 Club Pro Bat - Mid-weight bat for club-level performance.

Reputation

B3 Cricket is recognized among UK club cricketers for its direct customization and factory-direct English willow bats, emphasizing accessibility over traditional retail. Enthusiasts value the hands-on factory experience and M1 proximity. Limited professional endorsements keep it niche, with perceptions centered on quality control in a competitive market.³⁴