Badlands Gear

Overview

Badlands Gear manufactures hunting packs, apparel, and accessories designed for hunters and outdoor enthusiasts. The company offers products including jackets, pants, vests, hoodies, shirts, gloves, neck gaiters, game bags, harnesses, and headlamps. It positions itself in the outdoor retail sector focusing on hunting gear with an emphasis on durability and functionality.

History

Badlands Gear was founded in 1992 in a storage unit in Salt Lake City, Utah, initially focusing on innovative hunting packs adapted from mountaineering designs. The company grew from a small operation, upgrading facilities in 1993 and developing molded foam packs that set industry standards. It later expanded into apparel and became part of the WC Bradley family of businesses.

Product Lines

Manufacturing

Manufacturing details are not specified in available sources. The company started with in-house production using sewing machines and foam presses in early facilities in Utah.

Notable Products

• Alpha Jacket - Flagship hunting jacket from the 2012 apparel line after years of testing.
• Approach Pack - Ergonomic hunting pack with molded foam sized to the user.
• Game Bags - Durable bags for field processing and packing out game.
• Headlamps - Hands-free lighting for low-light hunting conditions.

Reputation

Badlands Gear is recognized among bowhunters for its innovative packs and unconditional lifetime warranty covering all products. Enthusiasts value the durability and hunter-specific design. Limited information on criticisms, though early revenue and employee figures suggest a small-scale operation.