Bandi
ActiveOverview
BANDI is a South Korean nail care brand founded in 2008, specializing in eco-friendly gel and nail care systems for professional use. It holds 60% market share in Korean salon nail services and 25% in Southeast Asia, with products distributed in 15 countries, emphasizing HEMA-free, TPO-free formulas using natural ingredients.12
History
BANDI was founded in 2008 in Seoul, South Korea, drawing from 30 years of cosmetic experience to develop eco-friendly nail products amid a lacquer-dominated market.12 In 2010, it launched Gelique, the first professional gel nail system in Korea, establishing it as a domestic leader against foreign brands.1 The company expanded into a full-service operation with its own R&D center, production line, academy, and franchise salons.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| GELIQUE (gel polish line) | professional gel system | $20 - $30 |
| BANDI GEL (gel polish) | premium gel colors | $20 - $30 |
| GEL fit Nail Tips (extension tips) | gel extension system | $15 - $25 |
| CUREIX (pedicure system) | for problematic nails | $20 - $40 |
| FLOWER VITA (moisturization) | nails, hands, body | $15 - $25 |
| NAILCURE (nailcare) | damaged nail restoration | $15 - $30 |
| ULTRA NATURE (vegan lacquer) | plant-based polish | $10 - $20 |
Manufacturing
BANDI operates its own in-house production line in South Korea alongside a research and development center.12 Products are formulated to exclude harmful chemicals like DBP, formaldehyde, and toluene, using natural and organic ingredients.1
Notable Products
- Gelique - First professional gel nail system launched in Korea in 2010.
- BANDI BIO Base Gel - High-performance HEMA-free base coat from Bio Resin series.
- GEL fit Nail Tips - Gel extension tips for professional applications.
- CUREIX - Pedicure system targeting problematic nails.
- ULTRA NATURE - Vegan lacquer polish line with plant-based formulas.
Reputation
BANDI is recognized by professionals for pioneering eco-friendly, safe gel products in Korea, with strong market dominance and natural ingredient focus.12 Enthusiasts value its HEMA-free and low-irritant formulations, though some note higher pricing compared to basic polishes.15 It maintains a positive standing for sustainability in the nail industry.1