Barista Hustle
ActiveOverview
Barista Hustle operates as an online platform providing barista training courses, certification programs, and coffee education resources. It targets the specialty coffee industry with content covering milk science, latte art, and advanced coffee techniques. The company also maintains a free coffee blog and has expanded into Arabic-language education.
History
Barista Hustle was founded by Matt Perger, who serves as CEO, with its original 'about' page dated January 2015 focusing on weekly coffee tips for baristas. Rana launched Barista Hustle Arabic in 2019 to serve the Arab world with online coffee education. The company has grown to reach millions through its online classes and resources, operating from Newtownards, Northern Ireland.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Certificate Barista Courses | Online training for professional baristas | $50 - $300 |
| Milk Science Classes | Specialized milk handling education | $100 - $200 |
| Latte Art Courses | Technique-focused latte art training | $50 - $150 |
| Advanced Coffee Making | Expert-level extraction and brewing | $150 - $400 |
Manufacturing
As a digital education provider, Barista Hustle does not manufacture physical products but produces online courses and digital content in-house by its team of baristas, educators, and designers.
Notable Products
- Barista Hustle Academy - Comprehensive online barista certification platform with multiple courses.
- Milk Science Course - Detailed training on milk properties and texturing techniques.
- Latte Art Series - Step-by-step video courses for latte art skills.
- Weekly Hustle Newsletter - Free email series with coffee techniques and tips.
Reputation
Barista Hustle is regarded by coffee professionals as a key resource for accessible, practical online training in the specialty coffee sector. Its courses receive praise for innovation and engagement from baristas worldwide. Some users note the content's focus on techniques over equipment-specific advice.