BATRIBIKE

Overview

Batribike is a UK-based manufacturer of Danish-designed electric bikes for city, leisure, and mountain use, emphasizing quality components and a 3-year warranty. It targets casual riders, urban commuters, and outdoor enthusiasts, with products starting at £999 and available through retailers including cycle-to-work schemes. The brand collaborates with Promovec for electric systems and has sustained sales growth despite pandemic disruptions.

History

Founded in 2007 in Lincolnshire, England, by Steve Coulson and his wife Jackie to promote sustainable transport. Promovec became a shareholder in 2017, leading to a full takeover by Promovec Holdings with founders selling remaining shares ahead of retirement. Batribike Limited incorporated on 1 December 2017 as a private limited company. It reported year-on-year sales growth for five years through the pandemic via strong service and partnerships.

Product Lines

Manufacturing

Products are designed and tested in Denmark with Promovec systems, then hand-finished in Lincolnshire, England. Batribike Limited's SIC codes include bicycle manufacture and wholesale of equipment. Operations based at Unit 4 Ingleby Grange, Ingleby, Lincoln.

Notable Products

• Francis-Barnett Vintage E-Bike - Revived classic British motorbike brand as retro-styled electric bike retailing at £1499, hand-finished in Lincolnshire.
• City E-Bikes - Models for urban commuting with Danish design and 3-year warranty.
• Mountain E-Bikes - Robust e-bikes for various terrains using Promovec systems.
• Leisure E-Bikes - Suitable for everyday pleasure riding starting at £999.

Reputation

Perceived as a reliable UK e-bike provider with strong customer service during supply chain issues. Strengths include Danish design quality, Promovec partnership for tech updates, and sales growth. Criticisms not detailed in available sources; operates as smaller firm under 25 employees with revenue under $5 million.