BBS
ActiveOverview
BBS is a German manufacturer of high-performance wheels originating from motorsports, known for innovations like three-piece racing wheels and the iconic RS design. It supplies championship-winning wheels across series including F1, IndyCar, and IMSA, while offering aftermarket and OE products through its US distributor, BBS of America. The brand emphasizes in-house design, engineering, and production with a 'Technology through Motorsports' philosophy.312
History
BBS was founded in 1970 by Heinrich Baumgartner and Klaus Brand in Schiltach, Germany, as amateur racers developing fiberglass panels and then three-piece racing wheels to reduce unsprung weight. It gained traction with factory programs like BMW, launched the iconic three-piece RS wheel in 1983, and expanded to road wheels. BBS of America was established in 1983 as the North American distributor, headquartered in Braselton, Georgia, supporting sales, racing services, and OE programs.321
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| RS (iconic 3-piece wheel) | Motorsport and high-end aftermarket | $1,500 - $4,000 |
| Unlimited (custom fitment system) | Versatile aftermarket customization | $800 - $2,500 |
| Forged Magnesium Wheels | Formula 1 and elite racing | $5,000 - $10,000+ |
| Cast Flow-Formed Aluminum | Factory racing programs (BMW, Ferrari) | $1,200 - $3,000 |
| Brake System Upgrades | Performance enhancements for enthusiasts | $500 - $2,000 |
Manufacturing
BBS designs, tests, and manufactures all products in-house at its facility in the Black Forest region of Germany. Wheels originated as racing-only products, with technologies like forged magnesium developed for F1 and IndyCar. US operations in Braselton, Georgia, handle distribution, sales, and motorsport support without manufacturing.351
Notable Products
- RS Wheel - Iconic 1983 three-piece design still produced for motorsport and street use.
- BBS Unlimited - Customizable wheel system fitting nearly all vehicles.
- Forged Magnesium F1 Wheel - First developed in 1992 for Ferrari Formula 1.
- IndyCar Wheels - Forged magnesium introduced in 1994.
- Flow-Formed Aluminum - Used in factory programs for BMW, Ferrari, and Ford.
Reputation
BBS is highly regarded by motorsport professionals and enthusiasts for its racing pedigree, with over 250 championships and innovations like magnesium wheels praised for performance and durability. The brand's in-house German manufacturing and trackside support in series like IMSA and IndyCar bolster its premium status. Criticisms are minimal in sources, though high prices position it as a luxury option rather than mass-market.351