BEDAT & Co.
ActiveOverview
BEDAT & Co is a Swiss watch brand specializing in fine timepieces targeted at women, drawing inspiration from Art Deco style and emphasizing elegance and sophistication. It positions itself in the luxury segment with a global presence across over 166 points of sale in the US, Europe, Japan, China, Southeast Asia, and the Middle East. The brand is notable for its '8' maker’s mark, A.O.S.C. certification ensuring Swiss origin, and a five-year warranty on timepieces.2345
History
BEDAT & Co was founded in 1996 in Geneva, Switzerland, by Simone Bédat, who began her career in watchmaking at age 15, along with her son Christian Bédat. Simone established the brand to create timepieces dedicated to women's lifestyles, rooted in her extensive experience in the Swiss luxury watch industry. The company is now owned by Luxury Concepts, a Malaysian firm, and maintains operations as a global women's watch brand.123
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Number 8 Collection (Art Deco inspired) | Sophisticated women's luxury watches | $5,000 - $20,000 |
| Geneve Collection (Elegant dress watches) | Contemporary fine timepieces for women | $4,000 - $15,000 |
| Art Deco Line (Stylized designs) | Glamorous heritage-inspired watches | $6,000 - $25,000 |
Manufacturing
All BEDAT & Co timepieces are manufactured in Switzerland, certified with the A.O.S.C. (Appellation d’Origine Suisse Certifiée) mark verifying Swiss origin. They carry the brand's '8' maker’s mark. Production adheres to Swiss watchmaking traditions with contemporary reinterpretations.345
Notable Products
- Number 8 Watch - Iconic model known for imaginative, mystic-symbol-like watch hands and Art Deco aesthetics.
- Bedat & Co Geneve 8 - Signature timepiece with '8' maker’s mark, A.O.S.C. certification, and five-year warranty.
- Art Deco Collection Pieces - Watches inspired by glamorous Art Deco style, designed for women's lifestyles.
Reputation
BEDAT & Co is perceived by enthusiasts as a niche Swiss brand focused on women's luxury watches with strong Art Deco influences and reliable Swiss craftsmanship. Professionals note its founder's deep industry experience and global distribution as strengths, though it remains less prominent compared to larger Swiss maisons. Criticisms are minimal in available sources, with emphasis on its dedicated women's market positioning.1236