BELL
ActiveOverview
Bell is an American manufacturer of helmets for bicycles, motorcycles, and racing. It produces models for cycling, moto, and motorsports, with features like MIPS for impact protection. The brand holds a position in performance helmet markets, supplying Formula 1, NASCAR, and other racing series.123
History
Founded in 1954 by Roy Richter as Bell Auto Parts in Bell, California, it grew into a safety equipment leader for auto racing, motorcycling, and bicycling. The company expanded through innovation in helmets and was acquired by BRG Sports, then sold to Vista Outdoor in 2016, becoming part of Revelyst. It originated in the California hot rod and racing scene.123
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Bicycle Helmets | road and mountain bike protection | $100 - $300 |
| Motorcycle Helmets (Star line) | full-face moto with MIPS | $400 - $800 |
| Racing Helmets | motorsport safety gear | $500 - $1,500 |
| Youth Helmets | kids' bike and multi-sport | $50 - $150 |
Manufacturing
Bell Racing helmets are engineered and manufactured in a facility in Sakhir, Bahrain. Bicycle and other helmets are produced through U.S.-based operations, with details on outsourcing limited.24
Notable Products
- Bell Star MIPS - Entry-level full-face motorcycle helmet with slip-plane design and EPS liner for rotational impact reduction.
- Bell Star - Full-face road helmet rated safest by Australia's helmet testing team.
- MIPS-equipped bike helmets - Bicycle models incorporating multi-directional impact protection.
- Formula 1 helmets - Purpose-built designs supplied to F1 racing.
Reputation
Bell is recognized by racers and cyclists for safety innovation and performance, trusted in Formula 1, NASCAR, and cycling. Enthusiasts value its motorsport heritage and MIPS technology. Some note varying quality across product lines post-acquisitions.12