Bettinardi

Overview

Bettinardi Golf is a manufacturer of golf equipment specializing in precision-milled putters, wedges, irons, and accessories. Founded in 1998, it operates as one of the few family-owned companies in the industry, producing gear used by professional golfers with over 98 worldwide Tour wins. The brand emphasizes in-house milling from solid metal blocks, distinguishing it through tight tolerances and control over the production process.

History

Bettinardi Golf was founded in 1998 by Robert J. Bettinardi, who began innovating in the putter industry in 1991 by milling putters from solid blocks of metal, introducing 'one-piece technology.' The company launched with six models including BB1, BB2, BB8, BB10, and BB12, gaining traction on the PGA Tour in 1999 with honeycomb face milling. It remains family-owned and has expanded from putters to wedges, irons, and clothing while maintaining USA-based manufacturing.

Product Lines

Manufacturing

All products are designed, milled, and assembled in the USA at the company's Chicago facility. Bettinardi handles every production step in-house, from milling to finishing, using solid blocks of metal for putters and precision techniques for wedges and irons.

Notable Products

• BB1 Putter - Original one-piece milled putter model from launch lineup.
• Honeycomb Face Putters - 1999 innovation with face milling that gained PGA Tour adoption.
• BB Series Wedges - Precision-milled wedges matching putter quality standards.
• Studio B Irons - Forged irons produced with in-house milling processes.

Reputation

Bettinardi is respected among golf enthusiasts and professionals for its precision milling and Tour validation, with putters favored for feel and consistency. The family-owned, USA-made status appeals to those valuing craftsmanship over mass production. Some note higher prices compared to larger brands, though quality justifies the premium for targeted buyers.