BG Products
ActiveOverview
BG Products, Inc. manufactures automotive fluid supplements, vehicle system cleaners, and related equipment for maintenance services targeting fuel systems, engines, transmissions, brakes, power steering, cooling, battery, drive line, and climate control systems. The company supplies products, equipment, and training to dealerships, independent shops, and franchises worldwide. It focuses on aftermarket maintenance solutions with annual revenue around $100 million.
History
BG Products, Inc. was founded in 1971 in Wichita, Kansas. It has grown to employ over 500 people and generates approximately $100 million in annual revenue. The company has maintained a consistent focus on automotive maintenance products and services without noted acquisitions or major pivots.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Fuel System Cleaners | Induction and fuel line cleaners | $20 - $50 |
| Engine Oil Supplements | Performance enhancers and cleaners | $15 - $40 |
| Transmission Fluid Services | Flush and conditioning products | $30 - $60 |
| Cooling System Treatments | Radiator and coolant conditioners | $20 - $45 |
| Brake Fluid Exchangers | System flush services | $25 - $55 |
| Power Steering Cleaners | Fluid exchange additives | $20 - $40 |
Manufacturing
Products are manufactured in Wichita, Kansas, at the company's headquarters facility. BG Products handles chemical production and equipment assembly in-house as a chemical manufacturing firm.
Notable Products
- BG 109 Fuel System Cleaner - Induction cleaner for fuel injectors and combustion chambers.
- BG 110 Engine Flush - Oil system cleaner used before oil changes.
- BG 236 Platinum Transmission Fluid - Synthetic fluid for transmission maintenance.
- BG 44K Fuel System Cleaner - High-performance fuel system treatment.
- BG Cooling System Protector - Additive for radiator and cooling system protection.
Reputation
BG Products is recognized by automotive professionals for effective maintenance chemicals used in service bays, particularly in quick-service flushes. Enthusiasts view it as a reliable aftermarket option for DIY and shop maintenance, though some criticize high pricing relative to generic alternatives. It maintains a solid presence in the dealership and franchise network without widespread controversy.