Blendtec

Overview

Blendtec is an American company that manufactures commercial and residential blenders. It supplies products to homes, restaurants, coffee shops, juice bars, and health clubs in over 70 countries. The brand gained recognition through viral 'Will It Blend?' videos demonstrating blender durability.

History

Blendtec was founded in 1975 by Tom Dickson in Orem, Utah, initially as part of K-TEC, Inc. The company pioneered high-performance blenders for commercial and home use. It expanded globally and became known for its marketing campaigns starting in the mid-2000s.

Product Lines

Manufacturing

Blendtec handles nearly all manufacturing in-house at its facility in Orem, Utah, to control costs and quality. This vertical integration covers most of the blender production process.

Notable Products

• Total Blender Classic - Versatile home blender with multiple preprogrammed cycles.
• Designer 650 - Touchscreen home blender with advanced blending features.
• Professional 800 - High-horsepower home blender for demanding tasks.
• Stealth - Quiet commercial blender for noise-sensitive environments.
• WildSide+ Jar - Jar design with extended blending surface for better performance.

Reputation

Blendtec is praised by professionals for its powerful motors and durability in commercial settings like smoothie bars. Enthusiasts value the consistent blending results and accessory compatibility. Some users note higher prices compared to competitors and occasional complaints about noise in non-Stealth models.