Blueshape

Overview

BLUESHAPE is a European battery manufacturer specializing in rechargeable battery technologies for film and broadcast applications. The brand, owned by New Cell Top srl, designs and manufactures battery packs and accessories for professional video and lighting equipment. The company has established itself in the broadcast and film markets through innovations in drop-resistant and smart-monitored battery systems.

History

New Cell Top was originally founded in 1996 and entered the broadcast and film markets in 2005 with the introduction of the BLUESHAPE brand. The company introduced the industry's first drop-resistant batteries in 2013 and followed with the first batteries featuring Wi-Fi status and health monitoring in 2016. BLUESHAPE established a strategic partnership with Lightscape Lighting & Equipment for North American distribution and marketing.

Product Lines

Manufacturing

BLUESHAPE products are manufactured at a fully solar-powered facility in Malta. The company handles design and manufacturing of battery packs in-house, positioning itself as a complete solutions provider for rechargeable battery technology.

Notable Products

• Drop-Resistant Batteries - Industry-first impact-resistant battery systems introduced in 2013
• Wi-Fi Enabled Batteries - First batteries with integrated Wi-Fi status and health monitoring capabilities, launched in 2016
• Professional Broadcast Battery Packs - Specialized power solutions designed for film and broadcast equipment

Reputation

BLUESHAPE is recognized as an innovator in professional battery technology for broadcast and film applications, with particular strength in durability and smart monitoring features. The brand has earned industry credibility through pioneering drop-resistant and Wi-Fi-enabled battery systems. The company maintains a focus on quality and reliability, positioning itself as a premium solution provider rather than a budget alternative in the professional equipment market.