Boblbee

Overview

Boblbee produces hardshell and softshell backpacks focused on impact protection for sports and recreational use, particularly motorcycling, bicycling, and alpine activities. Known for reducing impact by 86-93% and protecting gear like laptops and cameras, the brand emphasizes rigid designs for spine and equipment safety. It operates as a specialist in protective backpack systems sold worldwide via its website and resellers.¹²⁶

History

Boblbee began in 1996-1997 as a think tank for sports equipment R&D, founded by industrial designer Jonas Blanking, who drew from automotive and sports industry experience to create protective backpacks addressing vulnerabilities in conventional designs.¹² In 2014-2015, it was acquired by Point 65 Sweden, shifting headquarters from Malmö to Solna/Stockholm and relaunching products under the Boblbee name within Point 65.¹⁴ The product line evolved, with the Megalopolis Series renamed to GTO and later GTX series by 2016.¹

Product Lines

Manufacturing

Products are designed in Sweden with a focus on hardshell construction for impact protection. Manufacturing details are not specified, but the company operates as a wholesaler of sporting equipment, suggesting outsourced production.¹³⁶

Notable Products

• GTX 25L - Hardshell backpack with 93% impact reduction for spine and gear protection.
• GTX 20L - Compact hardshell model for motorcycling and biking with high protection ratings.
• Air Hardshell - Hybrid softshell-hardshell for lighter urban and adventure use.
• Megalopolis (original) - Iconic rigid backpack design precursor to current GTX series.

Reputation

Enthusiasts and professionals in motorcycling and outdoor sports praise Boblbee for superior spine and gear protection, with impact reduction up to 93% and durable hardshell designs.¹⁶ It has earned two Good Design Awards for innovation.¹ Some note the unusual aesthetics and higher price point as potential drawbacks compared to standard backpacks.¹