Bony to Beastly

Active

Overview

Bony to Beastly is an online fitness brand offering muscle-building programs targeted at naturally thin individuals, particularly skinny men, through its website bonytobeastly.com. It provides workout plans, nutrition guidance, and coaching services, having served over 10,000 clients and millions of readers over 14 years. The brand operates alongside sister sites Bony to Bombshell for women and Outlift, focusing on evidence-based bulking strategies using everyday foods and progressive strength training with dumbbells, bodyweight, and barbells.

History

Founded by Shane Duquette, Jared Polowick, and Marco Walker-Ng, three formerly skinny individuals who transformed their physiques after years of failed attempts. Shane and Jared, graphic designers, partnered with strength coach Marco, who had trained athletes including Olympic rugby players. They launched the Bony to Beastly program after developing a system tested on thousands of clients over the past decade.

Product Lines

Product Line	Positioning	Price Range
Bony to Beastly Program	Muscle-building for skinny men	$50 - $100
Bony to Bombshell Program	Muscle-building for skinny women	$50 - $100
Outlift Program	Strength training for beginners	$50 - $100

Manufacturing

As a digital fitness brand, Bony to Beastly does not manufacture physical products; its offerings consist of online programs, ebooks, workout planners, and coaching delivered via website portals and apps.

Notable Products

Bony to Beastly Bulking Program - 25-week training program progressing from dumbbells to barbells, emphasizing squat, hinge, press, pull, and carry movements.
251-Page Ebook - Covers program details, nutrition plans, recipes, and lifestyle advice for hardgainers.
Workout Planner - 53-page guide with exercise videos, diet plans, and community forum access.

Reputation

Perceived positively by beginner skinny lifters for its practical, flexible approach to bulking without restrictive diets, backed by client testimonials from novices to athletes. Professionals note its focus on foundational strength and real-food nutrition as strengths for sustainable gains. Some criticism exists for being niche-specific, potentially less ideal for advanced trainees or those outside the skinny demographic.

Sources (7)