Boulies
ActiveOverview
Boulies is a chair brand specializing in gaming and office chairs, founded in the UK in 2015. It offers four main series—Master, Ninja, Ninja Pro, and Elite—using materials like Ultraflex PU leather mixed with microfiber suede, targeting comfort and support for various users.123
History
Boulies was founded in London, UK, in 2015 by an engineering expert influenced by a French town of one founder's birth, launching its first chair in April 2015 which received acclaim.123 In 2019, it expanded sales to the United Kingdom, United States, China, and Europe.1 The company established a warehouse in California in 2020 for US delivery and lists its location in Parachute, Colorado.2 Product lines were upgraded to include Master, Ninja, Ninja Pro, and Elite series.13
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Master series (gaming/office chairs) | Premium comfort with Ultraflex PU and suede | $300 - $600 |
| Ninja series (gaming chairs) | Balanced support for gamers | $250 - $500 |
| Ninja Pro series (upgraded gaming chairs) | Enhanced features for pro users | $350 - $550 |
| Elite series (ultra-comfort gaming/office chairs) | High-end polymer fabric like car seats | $400 - $700 |
| Fit series (office chairs) | Firm support with modern design | $200 - $400 |
Manufacturing
Boulies positions itself as a chair manufacturer, but specific factory locations are not detailed in available information.13 Products use specialized materials like Ultraflex PU leather, microfiber suede, and polymer fabric sourced for comfort.123
Notable Products
- Master series chairs - Uses signature Ultraflex PU leather mixed with microfiber suede for premium feel.
- Ninja series chairs - Standard gaming chairs focused on comfort-support balance.
- Ninja Pro series chairs - Upgraded version with additional highlights for different users.
- Elite series chairs - Features polymer fabric similar to car seats for high comfort.
- Fit Pro chair - Firm office chair with curved design, standout lumbar support, max load under 100kg.
Reputation
Boulies chairs receive acclaim for comfort, support, and premium materials like microfiber suede among gaming and office users.13 Reviews note firm construction and design flair in models like Fit Pro, though the solid feel may not suit those preferring softer seats.4 The brand is viewed as a UK-based specialist expanding in the US market.23