BoxUnion
ActiveOverview
BoxUnion operates fitness studios offering total-body group boxing workouts that integrate boxing, HIIT, strength training, and music, accessible to all experience levels. It has three studio locations in California and a digital subscription service launched in 2020, following its 2021 acquisition of TITLE Boxing Club, which added 166 clubs across the US, Mexico, and Dominican Republic.135
History
BoxUnion was founded in 2016 by Todd Wadler and Felicia Alexander in Santa Monica, California.3 In April 2020, it launched BoxUnion Digital to provide virtual classes amid the pandemic.3 In January 2021, BoxUnion acquired TITLE Boxing Club, expanding to over 166 locations and forming an omni-channel fitness brand backed by investors including KJSI.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| In-Studio Boxing Workouts | Group fitness classes with music-synced boxing and HIIT | $30 - $40 per class |
| BoxUnion Digital | On-demand virtual boxing workouts | $20 - $30 per month |
| TITLE Boxing Club Classes | Boxing and kickboxing fitness group sessions | $20 - $35 per class |
Notable Products
- BoxUnion Boxing Workout - Total-body class combining boxing, HIIT, strength, and music for cardio and stamina.
- BoxUnion Digital Subscription - Virtual platform delivering studio-style workouts worldwide.
- TITLE Boxing Club Sessions - Non-contact boxing and kickboxing classes at acquired studios.
Reputation
BoxUnion is recognized for its energetic, music-driven boxing workouts suitable for beginners, earning awards like 'most fun new workout' from Self Magazine and features in Well+Good.1 Enthusiasts appreciate the community focus and stress-relief benefits, though some note dependency on physical studio access pre-digital expansion.13 Post-acquisition, it gains from TITLE's established scale but faces integration challenges in maintaining innovative programming.3