Branch Basics

Overview

Branch Basics produces non-toxic, plant-based cleaning concentrates designed to replace conventional household cleaners containing harmful chemicals. The company focuses on multi-use products that address various cleaning needs while emphasizing consumer education and transparency in ingredients.¹²³⁴

History

Branch Basics was founded in 2012 by three individuals, including co-founder Kelly Love, initially as a marketplace for curated clean-label products.²³ In the following year, it pivoted to become its own mission-based brand centered on clean ingredients.² After a strong 2015, operations paused due to supplier issues, leading to a relaunch funded by the co-founders' investments and new formulations developed with volunteer chemists, tested by 45 prior customers.²

Product Lines

Manufacturing

Products are plant-based and formulated to be free of harsh chemicals, with past reliance on suppliers leading to a 2015 operational pause to regain control over quality.² Specific manufacturing locations and in-house versus outsourced details are not specified in available sources.

Notable Products

• The Concentrate - Versatile cleaning concentrate that dilutes for multiple household uses.
• Oxygen Boost - Powdered oxygen-based cleaner for laundry, stains, and surfaces.
• Foaming Wash - Concentrated soap for dishes and handwashing.
• Streak-Free Spray - Ready-to-use cleaner for glass and mirrors.
• Bathroom Cleaner - Targeted spray for bathroom surfaces.

Reputation

Branch Basics is regarded by users for its commitment to transparency and non-toxic cleaning, with a relaunch story highlighting integrity in pausing operations over quality issues.² Enthusiasts value the multi-use concentrates for reducing waste and chemical exposure.¹⁴ Limited professional reviews are available, but the brand maintains a niche following in clean home products.¹²